Oshaburi. (formerly .cute!!) Rebrand with New MV

The experimental Visual Kei project .cute!! is undergoing a major rebrand, officially changing their name to **おしゃぶり。(Oshaburi.)** as of May 5, 2026. The announcement came with a striking new MV spot, signalling a fresh creative direction for the outfit.

For those unfamiliar with the group, .cute!! formed as a demo project featuring a powerhouse lineup of experienced musicians from the underground scene. The band brings together vocalist **ちゃんりか (Chanrika)**, formerly of Lynoas, with guitarist **ゼノ (Zeno)**, who has played in BLiND OWL, ANSEEK, and 鯖 (SABA). Completing the rhythm section are bassist **莉櫻 (Rio)** and dual drummers **冥 (Mei)**, fresh from ヤレナイ (YARENAI), and **ヒッチコック (HITCHCOCK)**.

The name change to Oshaburi. marks a deliberate evolution rather than a dissolution—the band's social channels already reflect the update, with their official Twitter (@cute_0fficial) announcing the transition as "5/5始動" (launching May 5th). This suggests they're not just rebranding visually or sonically, but potentially repositioning their entire project identity.

While details on what Oshaburi. will sound like remain scarce, the MV spot hints at a possible shift in aesthetic or thematic focus. Given the calibre of musicians involved—particularly Zeno's track record across multiple respected underground acts—there's considerable anticipation about what direction this rebrand will take.

Band name changes in the Visual Kei underground often signal internal creative realignment or a desire to distance themselves from previous project baggage. Whether Oshaburi. represents a heavier sound, a conceptual reinvention, or simply a fresh start, Western fans should keep close tabs on their social media for further announcements.

**Mark May 5, 2026 on your calendar and follow their official channels for music releases and live dates under the new moniker.**